Everyone tells you that building a culture is of paramount importance. Surveys, research, successful CEOs and management thinkers alike can’t stop talking about the endless benefits of healthy company culture and the importance of architecting one.
They are wrong.
You already have a culture
If you have a company, culture is already there — you don’t need to build one. The moment an idea was born and someone decided to give it a go was also the moment your company’s DNA started forming.
Culture starts with the founders — it grows out of what they are passionate about, what they believe to be true, what they value, and the change they want to make in the world.
The founders and the first ten to fifteen employees co-create the culture in the early days and then, the new joiners contribute to evolving it. With time, culture gains strength and starts shaping behaviors of all the employees — old and new.
